SOCIAL MEDIA DATA ANALYTICS

DATA ANALYTICS

“Social media data is clearly the largest, richest and most dynamic evidence base of human behavior, bringing new opportunities to understand individuals, groups and society.” Social media is a very lucrative source of data and through the use of social media data analytics businesses are giving us a force feed version our the internet, "Social media analytics can also be referred as social media listening, social media monitoring or social media intelligence.” ultimately controlling our web/social media experience

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“Innovative scientists and industry professionals are increasingly finding novel ways of automatically collecting, combining and analyzing this wealth of data.

Computational social science applications include: monitoring public responses to announcements, speeches and events especially political comments and initiatives; insights into community behavior; social media polling of (hard to contact) groups; early detection of emerging events, as with Twitter.

The majority of social media resources are commercial and companies are naturally trying to monetize their data.”

Social media analytics: a survey of techniques, tools and platforms, Bogdan Batrinca Philip C. Treleaven, Department of Computer Science University College London, London, UK published 26 July 2014

https://link.springer.com/article/10.1007/s00146-014-0549-4

"Social Media Analytics is the art and science of extracting valuable hidden insights from vast amounts of semi-structured and unstructured social media data to enable informed and insightful decision making. It is a science, as it involves systematically identifying, extracting, and analyzing social media data (such as tweets, shares, likes, and hyperlinks) using sophisticated tools and techniques. It is also an art, interpreting and aligning the insights gained with business goals and objectives. To get value from analytics, one should master both its art and science."

Khan G. F., 2015, seven layers of social media analytics: Mining business insights from social media text, actions, networks, hyperlinks, apps, search engine, and location data, CreateSpace Independent Publishing Platform.

Social media analytics can also be referred as social media listening, social media monitoring or social media intelligence.

https://en.wikipedia.org/wiki/Social_media_analytics

“consumer research can take advantage of useful tools developed in art history and cultural studies to investigate the poetics and politics of advertising as a representational system.”

Visual Consumption in the Image Economy Jonathan E. Schroeder in: Elusive Consumption Karin Ekström and Helene Brembeck, eds, Oxford: Berg (2004),