Many of our popular digital platforms like Facebook and Google employ algorithms that try to guess what we want to see. Based on your previous activities, likes, friends etc. These sites use this data to their advantage, constantly monitoring what you see based on who you are, what you like, and where you are. For example, if you and I search for the same thing, we’ll likely get radically different results based on these factors. Our algorithmic guides are conforming to our perceived preferences and views.
Our personal choices and search engine experiences are inexorably creating a “filter bubble” around us that repels opposing views and opinions. I wonder what the impact of that might be over time.
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